Actualités • Membres E-commerce
The Transformation of B2B E-Commerce in the Middle East by Tradeling
Catalysing the growth of B2B e-commerce
The first authoritative study on the B2B e-commerce sector in the Middle East
This white paper follows the success of Tradeling’s business model, which encouraged us to study the marketplace further, especially
given the lack of informed data on B2B e-commerce. While there are several studies on consumer e-commerce, online B2B trade
in the region has gained little attention from researchers, primarily because it has been fragmented in its delivery and continuity.
