Corporate social responsibility
Measuring and undestanding the impact of ESG initiatives on business
Measuring the business impact of sustainability is what I propose. Businesses increasingly do the right things with respect to ESG but in times of tough choices, measuring and undestanding the impact of ESG initiatives on business (Growth/ Sales/ Brands) is critical.
The MCA® for Sustainability platform that eComInterim proposes in GCC countries uniquely measures how people engage with the sustainability narratives of companies or brands, leading to preference, choice and business impact. I personally worked as Global Media Leader for more than 30 years with companies such as Procter & Gamble, Coty or Carlsberg Group. I have never seen a more comprehensive approach than MCA®: quick and relatively easy to implement, way much cheaper than other options such as ecomometric modeling, with a better accuracy than most surveys you may think of.
