Julie LEBLANChief Executive Officer - Merit Incentives & GiftiGlobal

Chief Executive Officer at Merit Incentives & GiftiGlobal.com

A native of France, Julie began her career as a solicitor specializing in finance law at some of Paris and London’s leading firms and banks. After moving to Dubai in 2010, Julie refocused her career towards entrepreneurship first launching MyList in 2012, a B2C gifting company quickly followed in 2016 by Merit Incentives which uses innovative technologies for B2B clients to enhance their relationships with both employees and customers.

Both companies are firsts in their core categories for the MENA and APAC region servicing customers with an online gift registry for all occasions, providing Customer Service and fulfilment for gifts and rewards while customizing engagement strategies using gift cards, merchandise and rewards for both employees and customers in the Middle East, APAC and globally.

In 2020, Julie launched her new venture, giftiglobal.com, the first global B2B2C gift card, allowing companies and individuals to get a gift card in any currency and denomination across the world and offering them the possibility to exchange it with over 4,000+ brands in 86+ countries.

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