Nicolas MAYERPartner - PWC

Nicolas is PwC’s global industry leader for the tourism industry and the Managing Partner of PwC’s Global Center of Tourism Excellence, which he moved from Switzerland to the Middle East in 2019. 

Nic has advised numerous government entities entrusted with enabling tourism in their jurisdictions in areas of strategy, visitor experience and tourism capacity building. Additionally, he has advised the 5 largest global hotel operators on matters of operational effectiveness, standardization of brand delivery and operating standards. He currently services Lodging & Tourism Clients worldwide, including numerous national tourism ministries and globally renowned destinations/attractions. 

Prior to joining PwC, Nicolas worked in development and pre opening functions for Ritz Carlton, Hyatt, and Hilton. In that function, he was responsible for the pre-opening, planning, and drafting of operations manuals for 10+ hotels in Indonesia, Spain, the USA, and Germany. 

Nicolas graduated with a BSc in Hotel Administration & Finance from Cornell University. He is a member of the advisory board of the World Tourism Forum and of the WTTC. He is a regular lecturer at hotel schools and universities in Switzerland, KSA, the Netherlands, the USA and the UAE.