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2022 trends for digital advertising by Gamned! MEA.

By Yves-Michel Gabay, Regional Managing Director, Gamned! MEA.

In the article, we will go over 6 major trends :

  • The upcoming post-cookie era
  • The emergence of new advertising playgrounds
  • The unprecedented acceleration of Retail Media
  • The necessity of creativity
  • The growing importance of adaptation and personalization
  • Values-based communication to aim at greater confidence from audiences

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