EU Council Adopts Position on Green Claims Directive to Combat Greenwashing and Protect Consumers

Green Claims Directive: Council Moves Forward
The Council has adopted its stance on the green claims directive, aiming to combat greenwashing and empower consumers to make informed, eco-friendly decisions.

Consumer Trust at Stake
A 2020 study revealed over half of environmental claims are vague or misleading. The directive sets minimum standards for substantiating, communicating, and verifying these claims.

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