MarCom - Digital ads: is there light at the end of the tunnel?


L'événement est terminé.

The Marcom working group is a unique opportunity for the Marketing and Communication Managers of FBC Corporate members to meet, discuss common topics, share and gain access to key business information related to their daily responsibilities.

This month, Julien CAVAILLES, Regional Commercial Director at


will discuss the following topic:

 Digital ads: Is there light at the end of the tunnel?

Marketers research for ROI through efficient online strategies is challenged by channels complexity and density, users threshold of acceptability, and unstandardized market.

And within the era of third-party analytics, brands need to be reassured on the relevance of the ad placement and partners accountability...

How? That’s what this talk is about.

Key themes to be discussed during the workshop:

  • Display advertising challenges
  • User experience & ad-blockers
  • Ad Environment relevance
  • Ad Efficiency
  • Global marketplace standards

About BUZZEFF: was founded in 2011 in Casablanca and expended in 2013 to Dubai, covering Middle-East & Africa region. With highly engaged 20 team members, we daily help brands to connect with targeted audiences, within the most premium publishing ad network in the region. Benefits are premium at scale, brand safety, higher engagement and awareness impact, and above all, guaranteed viewability. has become a leading video advertising marketplace in MEA region using native video and display advertising technology. Our premium reach is monthly worth 50 million high-end unique users and over 200 million premium pages viewed. We serve our clients on both managed services and programmatic buying models.

Among our clients, we can mention Emirates, LVMH, Richemont, GMC, Toyota, Etisalat, Vodafone, or Nestlé.

More information on :


 Useful Information:

  • Date: Monday, 12th November from 8:30am to 10:30am
  • Free Working Group reserved to FBC Members, working in the Marketing and Communication field.
  • Close to non-MarComs and consultants.
  • To apply to the MarCom working group, CLICK HERE

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