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MUSE celebrated one year and launched in Saudi Arabia

After the successful launch of Chalhoub Group’s Loyalty Programme, MUSE, in the United Arab Emirates and Kuwait, and with more than half a million members – the programme has expanded to the Kingdom of Saudi Arabia, thus truly becoming a regional luxury loyalty programme. MUSE members can collect Points when they shop online or in-stores at participating brands and can redeem their points on shopping sprees or experiential rewards across the UAE, Kuwait and Saudi Arabia.  


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