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Whereisthis Rewarded with Two Wins and a High Commendation at the Marketing Society GCC Awards

Standing out amongst some of the region’s most influential brands including Saudi Tourism, Red Sea Global, and Majid Al Futtaim.

At this year’s prestigious Marketing Society GCC Awards, Whereisthis, a creative agency founded and based in the UAE, was awarded in two categories and received a high commendation, standing out amongst some of the region’s most influential brands including Saudi Tourism, Red Sea Global, and Majid Al Futtaim.

This recognition marks a milestone for a young agency that has built its reputation on a commitment to storytelling that resonates, partnerships that deliver, and content that moves people.

The campaign in partnership with Madagascar Tourism, titled Madagascar Uncharted | Beyond the Baobabs, was shortlisted in three categories and emerged victorious in two: Successful and Effective Partnerships and Best Use of Media. It also received a High Commendation in Brand communication

The judges praised the campaign for its courage, clarity of narrative, and real-world impact, delivered with a small team and limited resources. They described it as a campaign that “used clever techniques some companies would be afraid of,” adding that the agency “took a huge risk, there was no script, no polish, no sanitation.” By placing the storytelling in the hands of real people on the ground, Whereisthis created a campaign that was human, relevant, and impossible to ignore.

The second win, for Best Use of Media, recognized a strategy that was built entirely for social, maximizing organic engagement and reach through content-first thinking. Despite a minimal media spend of just 4,000 USD, the campaign generated more than 16 million views, 140,000 interactions, and a 440% increase in followers for Madagascar Tourism’s account, achieving results that far exceeded expectations.

About Madagascar Uncharted

The award-winning campaign followed a 17-day road trip across southern Madagascar, where hand-picked creators from the Whereisthis Community captured unfiltered moments, interactions, and landscapes. The result was an episodic journey told from the ground, designed to spark real-world travel inspiration and build lasting visibility for one of the world’s least known and underrepresented destinations.

The campaign was executed with a small team, without a production crew or cast, and allowed time for full immersion. Whereisthis was able to deliver not only results but a deeper connection between audience and destination.

Watch the full case study here

As a member of the CCI France UAE, Whereisthis is proud to be part of a wider community that values innovation, entrepreneurship, and meaningful impact. We share with the community a commitment to creative excellence and purposeful partnerships, values that were reflected in this campaign and recognized on one of the region’s most competitive stages.