CXG | Less Is More or Bigger is Better? It’s Both
How Selling Mini and Advertising Maxi Creates Marketing and Merchandising Appeal in Luxury
While ultra-high-net-worth individuals continue spending, the loss of the crucial middle-income segment significantly impacts brand performance. In response, we’re observing two juxtaposed trends that, while expressing themselves as opposites, appeal to a similar sentiment: creating memorability, wonder, surprise, and the ability to stand out.
