Actualités • Membres
2022 trends for digital advertising by Gamned! MEA.
By Yves-Michel Gabay, Regional Managing Director, Gamned! MEA.
In the article, we will go over 6 major trends :
- The upcoming post-cookie era
- The emergence of new advertising playgrounds
- The unprecedented acceleration of Retail Media
- The necessity of creativity
- The growing importance of adaptation and personalization
- Values-based communication to aim at greater confidence from audiences
