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Be Next Agency |Your Communications & Marketing Advisor in Dubai

Need extra comms support? Be Next supports CCI members with a close, simple, and tailored approach.
My name is Fiona Garfagnini, and I founded Be Next in Dubai with one simple idea: to help entrepreneurs and SMEs access effective, high-quality communication through a human, hands-on, bespoke approach.
Be Next is not a “big agency.” I work as your external Communications Director. In practice, I become your day-to-day comms partner to clarify your messaging, structure your visibility, and turn communication into a business driver with solutions adapted to your budget.
What I do:
- Build and strengthen your brand image (positioning, storytelling, key messages, pitch)
- Design a 360° communication & visibility strategy (priorities, action plan, timeline)
- Support your content creation across social platforms and build a social media strategy
- Deliver visibility actions: PR, partnerships, speaking opportunities, influence
- Launch and optimize marketing campaigns to generate leads and inbound requests
- Provide ongoing guidance on your image, tone of voice, and communication decisions
Exclusive for CCI members: I offer a 30-minute express audit to identify your key priorities and leave with a short, actionable roadmap.