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BIC SOLEIL LAUNCH IN UAE
BIC Elevates the Female Shaving Experience with the Launch of Soleil Escape in the UAE
Dubai, UAE – April 2025 – BIC, a global leader in female shaving solutions, proudly continues its legacy of innovation with the launch of its latest product: BIC Soleil Escape Jasmine & Eucalyptus. This new addition to the beloved Soleil line transforms the everyday shaving routine into a luxurious self-care ritual.
Since the introduction of the BIC Soleil line in 2004, BIC has consistently delivered high-quality, affordable shaving solutions tailored to women’s needs. With a focus on comfort, performance, and innovation, the Soleil range has become a trusted companion for women around the world. In the UAE, the Soleil franchise—especially the popular Soleil Scent—has been cherished by women for years.
This year, BIC takes the experience a step further with Soleil Escape, a disposable razor designed to combine functionality with indulgence. Featuring a mood-boosting scented handle infused with a refreshing blend of jasmine and eucalyptus, Soleil Escape offers a touch of aromatherapy with every shave.
Each razor is equipped with five flexible blades for a close, flawless shave, even around curves and contours. The 360-degree Comfort Shield, enriched with almond oil, helps protect the skin from irritation while leaving it silky smooth. Its ergonomic, anti-slip handle ensures ease of use, whether at home or on the go—making it a perfect addition to any travel or gym bag.
Ideal for sensitive skin, Soleil Escape is more than just a razor—it’s a moment of self-care in every stroke.
Now available at retailers across the UAE, Soleil Escape made its debut with a vibrant launch activation in April at Lulu Barsha and Lulu Arabian Center. The event offered women a refreshing break from their shopping routines, inviting them to indulge in a mini beauty spa experience that celebrated relaxation and personal care.
Following the success of the launch, the Soleil Escape Activation will continue its journey across the UAE, bringing moments of pampering and rejuvenation to even more women throughout the country.
