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BrandTrends Group | What if you could see how a global IP is actually built?
How does an idea become a global brand?
How does a simple idea become a global brand and why do some succeed while most never scale?
In a world where licensing is rapidly evolving beyond products into experiences, destinations and ecosystems, understanding how IP is built has become a strategic advantage.
This session offers a rare inside look at the creation of a new entertainment property, Once Upon a Time in Dubai, and how it is being structured with international expansion in mind.
Through this real world case, you will gain practical insights into:
- How intellectual property is developed and positioned,
- How licensing can create new revenue streams and extend brand reach,
- How brands move from concept to scalable ecosystems across products, retail and experiences.
Designed for licensing and marketing professionals, this session will help you better understand how to use licensing not just as an extension, but as a driver of growth and differentiation.
