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CHALHOUB GROUP launches ‘The French Art de Vivre, a Dream to Share’ exhibition at Dubai Expo 2020

Chalhoub Group, the leading partner for luxury across the Middle East since 1955, today launched ‘The French Art De Vivre, A Dream to Share’

Dubai, United Arab Emirates, 09 November 2021 –

Chalhoub Group, the leading partner for luxury across the Middle East since 1955, today launched ‘The French Art De Vivre, A Dream to Share’ exhibition at the France Pavilion, Dubai Expo 2020.

Through Tanagra, the Middle East’s destination for luxury lifestyle, the exhibition combines prestigious creations from the three legendary Maisons: Baccarat, Bernardaud and Christofle, brought together in a spectacular scenography. Aligned with the Dubai Expo 2020 theme of “Connecting Minds, Creating the Future,” the exhibition highlights the rich know-how of French craftsmanship, while offering a look into how innovation is driving the future of luxury. Almost urging visitors to pause and walk into a world of dreamlike allure, the exhibition recreates the beauty of luxurious French heritage through handcrafted masterpieces from the renowned Maisons.

Each space hosts a carefully curated selection of pieces. Starting with Christofle, the brand that holds a very special place in Chalhoub Group’s history. It was in 1955 that Michel Chalhoub and his wife Widad, founded the Chalhoub Group in Damascus by opening the first Christofle boutique. For this exhibition, the artisan Maison curated “Tree of Life”, symbolizing Christofle’s attachment to its history, roots, and international influence while also showcasing the unique goldsmith’s expertise and skills that have made the brand famous since its creation in 1830.

 Featuring a tree measuring 2 meters high, 1 meter in diameter, and weighing nearly 100 kg, including 1 kg of sterling silver and 21 grams of gold, the “Tree of Life” is composed of 37 structural elements, decorated with 142 butterflies; each piece is manually attached to the globe with the UAE landmark Burj Khalifa as the centrepiece. Following the exhibition, the Christofle masterpiece will find its home in a spectacular display at the Dubai Mall.

Continuing the journey inside the exhibition with Bernardaud, the leader in French porcelain since 1863. This brand has been treasured by the Chalhoub Group for 30 years, combining French know- how, innovation, creativity, and tradition through the fine art of Limoges.

For the occasion of the French luxury brand’s 160th anniversary, its latest collaboration with the American artist Jeff Koons will be showcased at the exhibition for the first time; Balloon Dog (Blue), a uniquely curated porcelain limited edition of 799 PRESS RELEASE | 9TH NOVEMBER 2021 | DUBAI, U.A.E CHALHOUB GROUP LAUNCHES ‘THE FRENCH ART DE VIVRE, A DREAM TO SHARE’ EXHIBITION AT DUBAI EXPO 2020

  • Located at the France Pavilion from the 8th of November until the 6th of December
  • The exhibition celebrates French savoir-faire, with a focus on handcrafted masterpiec es tableware and accessories

The three legendary Maisons Baccarat, Bernardaud, and Christofle, alongside Tanagra, will be the main contributors to the temporary exhibition revealing masterpieces for the first time in the region.

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