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Environment Agency – Abu Dhabi and Sorbonne University Reveal Research on Household Waste Behaviour
The Environment Agency – Abu Dhabi (EAD) has announced the results of its research collaboration with Sorbonne University Abu Dhabi, which examined residents’ behaviour in managing household waste. This partnership forms a key component of the forthcoming launch of a transformative, behavioural nudging campaign designed to reshape waste management across the emirate of Abu Dhabi.
The event celebrated the culmination of the first of a two-phase programme aimed at achieving two critical environmental objectives: reducing household waste generation and increasing recycling rate by residential households. The campaign draws on deep scientific insights generated from a rigorous research project: “Sociological Insights on Household Waste in Abu Dhabi: Shaping Effective Behavioural Nudges.” The research was a collaborative effort between expert teams from EAD and Sorbonne University Abu Dhabi.
