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Kiri launches Sweet Bites !
Discover Kiri® Sweet Bites - a new guilt-free snack !
Bel Middle East is proud to announce the launch of Kiri® Sweet Bites, an innovative new snacking concept designed for today's consumers seeking both indulgence and convenience.
Building on the trusted heritage of Kiri®, one of the most loved cheese brands across the Middle East for more than 60 years, Kiri® Sweet Bites introduces a unique guilt-free snacking proposition. Each bite-sized cube is only 16 kcal and combines the creamy goodness of Kiri cheese with a delicious flavours, creating a surprising sensory experience that redefines how consumers enjoy snacking. Available in 4 indulgent flavours, Strawberry Cheesecake, Mango Passion Fruit, Lytchee and Peach Jasmin, Kiri® Sweet Bites brings a fresh perspective to everyday snacking.
The launch reflects Bel's commitment to continuous innovation and its ambition to create new consumption moments that respond to evolving lifestyles, particularly among younger consumers looking for portable, enjoyable and low calories snack options. Developed and produced with the expertise of the Bel Group, Kiri® Sweet Bites illustrates how dairy know-how can be transformed into modern food experiences tailored to regional tastes and emerging consumer trends. Already generating excitement across the UAE through experiential activations, influencer collaborations and online launches, Kiri® Sweet Bites aims to establish a new territory. Kiri® Sweet Bites is now available across selected retailers in the UAE and KSA markets.
