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STHRIVE receives UAE Future 100 recognition

Deployed in 12 countries, STHRIVE combines AI, neuroscience and data to improve sales and customer service performance.

STHRIVE received Future 100 recognition from His Excellency Abdulla bin Touq Al Marri, UAE Minister of Economy and Tourism, at the official ceremony held in Abu Dhabi on 7 October 2026.  

Led by the UAE Ministry of Economy and Tourism in partnership with the Minister of State for Government Development and the Future, Future 100 recognises innovative enterprises helping shape the UAE’s future economy. More information is available at future100.ae.  

STHRIVE combines AI, neuroscience and data to help businesses improve sales and service performance at scale. The company identifies where teams need support and provides personalised recommendations, training and coaching linked to business objectives.  

STHRIVE reports that client companies have seen performance improvements of more than 15%, including gains in sales volume and value, while 95% of employees report an improvement in their own performance.  Already deployed across 12 countries and in multiple languages, STHRIVE is expanding its focus to mid-sized businesses and hospitality. 

 “We have demonstrated our impact in retail and established our business model. Our next step is to make the performance support used by major groups accessible to more businesses,” said David Gravet, Co-Founder of STHRIVE. 

“For SMEs, that means giving managers and employees relevant guidance, training and follow-up without having to build a large internal support team.”  “Technology creates value when it helps people understand what to do and supports them in doing it. We connect business context and performance insight with practical guidance, training and coaching for employees and managers,” said Laurence Ouaknine, Co-Founder and CEO of STHRIVE. “Future 100 recognition is an important milestone for our team. We thank our clients, partners and investors for their continued support.”  

About STHRIVE   

Established in Abu Dhabi Global Market (ADGM) in 2022, STHRIVE has subsidiaries in Dubai and Hong Kong.  

The company has received multiple awards, including Future 100 recognition, and has been selected by Techstars, SANDBOX and in5. It is backed by Oraseya Capital, which invested in the company through its SANDBOX accelerator programme.   

For more information: https://sthrive.com  

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