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The French touch in your coffee shop: La Vie™ lands at Costa UAE
La Vie™ is now on the menu in all Costa Coffee shops across the UAE. But first, what is La Vie™?
La Vie™ is a young French company made up of people who love meat – but not its impact on health, the planet, or animals.
La Vie™ was born a few years ago in France, with one obsession: make people fall in love with plant-based food.
No lectures. No guilt. Just outrageously tasty products that speak for themselves.
Our alternatives are juicy, indulgent, and shockingly convincing – crafted to delight vegetarians, flexitarians, and even that uncle who swears nothing beats a ham and butter sandwich.
☕ Now proudly served at Costa Coffee UAE
We’re proud to announce our first partnership in the Middle East with Costa Coffee.
Our plant-based French bacon now features in two new recipes:
• A British-style BLT (don’t worry, the ‘B’ stands for Better)
• A Tortilla Bocadillo, inspired by Spanish comfort food
Both sandwiches are now available in 150+ Costa outlets across the Emirates.
Why are we so proud?
Because our products deliver the same pleasure, with no animals harmed (they don’t grow back like plants… we checked).
Because they’re better for you – with less saturated fat, more fibre and protein.
and because they're better for the planet, with a much lower carbon footprint.
🌍 Just the beginning
After our success across Europe – in Tesco, Monoprix, Carrefour – and on the menus of Burger King, KFC, Accor Hotels, Ange Boulangeries, and more…
We’re now expanding in the Middle East, a region where the demand for delicious and sustainable food options is growing fast.
🤝 Let’s connect
If you work in hospitality, catering, airlines or restaurants – or know someone who does – we’d love to connect.
We’re just getting started here. Every intro helps. Every feedback matters. And every bite brings us closer to our mission.
Let’s build the future of food together – one sandwich at a time.
