What if AI could finally adapt to communications professionals?

Dusens Group unveils SYNAPS: the personalized generative AI solution for decision-makers and communication teams.

Too often, AI delivers generic tips and recommendations—that are disconnected from a brand’s unique identity.

For AI to be truly useful, it must generate real value, not just produce uniform content.

Harnessing artificial intelligence means more than just adopting new tools — it requires a deep reconnection with each company's unique DNA: its voice, brand essence, strategic vision, and the distinct needs of its decision-makers. DUSENS Group, an international communications agency, has launched SYNAPS — a cutting-edge AI solution designed to redefine how communication professionals work.

With a strong digital heritage, DUSENS has helped drive the success of over 280 clients, including a majority of listed companies.

As a trailblazer in digital transformation, DUSENS is more than a service provider — it's a strategic partner in unlocking the full power of artificial intelligence to future-proof your business.

This solution is structured around three exclusive tools, each designed to address the strategic and operational challenges faced by communications professionals:

➔ SYNAPS Headlines: smart monitoring that turns information into a strategic asset—daily press reviews, social listening, and sector insights to support better, faster decision-making.

➔ SYNAPS Media: an intuitive platform to quickly create and edit custom visuals and videos, aligned with the brand’s tone of voice—enhancing existing content, optimizing media libraries, and reducing production costs.

➔ SYNAPS Web: a content management tool with rewriting, translation, SEO optimization, and carbon footprint reduction recommendations—ensuring efficient, impactful, and sustainable digital publishing.

“Through our AI lab, we’ve developed a service ecosystem that respects each brand’s universe, empowering communication teams to create value, boost impact, and fuel their strategic plans. This isn’t just artificial intelligence, it's amplified communication, driven by real-world uses.”  explains Emmanuel Guinot, CEO of Dusens Europe.

What can SYNAPS do for you in concrete terms?

📸 Quickly create and edit custom visuals and videos in line with your brand's DNA and visual identity—enhancing existing content, optimizing media libraries, and reducing production costs.

🗞️ Gain access to intelligent monitoring that turns information into foresight, through daily press reviews, social listening, and industry insights for empowered decision-making.

💻 Manage your digital content with tools for rewriting, translation, SEO optimization, and eco-responsible publishing—ensuring effective and engaging content delivery while reducing your carbon footprint.

“SYNAPS marks a major milestone in our advisory role, supporting our clients in deploying AI and maximizing its value creation,” says Philippe Gauché, Associate Managing Director of Dusens Europe. “With its high levels of reliability, creativity, and personalization; adaptable to the unique context of every brand and business, SYNAPS is truly one of a kind in today’s market. This creative strategy, developed alongside our Tech and UI talents, once again demonstrates our ability to create powerful innovation drivers and decisive, competitive advantages for our clients.”

AI doesn’t replace creativity, it amplifies it. And with SYNAPS, it finally becomes a strategic asset for communicators.

If you’d like to learn more about how this generative AI solution can transform your communications and meet your specific challenges, feel free to contact Dusens via their website: https://dusens.group/en/synaps/