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AUDIMATIC platform has been awarded the ASBU (Arab States Broadcasting Union) and BroadcastPro ME Awards in the category: INNOVATIVE PROJECT OF THE YEAR.

12 November 2024

After being shortlisted alongside six other products of competitive companies, AUDIMATIC was named as the winner in the INNOVATIVE PROJECT OF THE YEAR category on November 6, 2024, ceremony.

Mr Badis KHALDI, CEO and founder declared: We were thrilled and deeply honored to receive the Innovative Project of the Year award, recognizing AUDIMATIC among a selection of highly esteemed company’s projects and evaluated by a distinguished professional jury. This achievement is a true testament to the dedication and hard work of the entire AUDIMATIC team. It reflects our collective effort and commitment to pushing the boundaries of innovation in the media field and striving the compagnie for excellence at every step.

AUDIMATIC provides the essential measurement data needed across the entire broadcast value chain, offering clear insights into linear channel distribution. This will empower the industry to make technical and content improvements, helping it to revitalize the satellite media sector and make it more attractive. 🙏

A heartfelt thank you to the BroadcastPro Middle East team for their exceptional organization and for providing a platform to celebrate the best of the industry. We are proud to be a part of such a significant event and look forward to continuing our journey of innovation.

List of shortlisted Projects:

AUDIMATIC FOR AUDIENCE MEASUREMENT ON SATELLITE AND IPTV: SABR IT INFRASTRUCTURE.
DYNAMIQ – CUSTOMER SPECIFIC AI TARGETED ENGAGEMENT SCENARIOS – SHAHID
MCR FULL UPGRADE TO IP – SAUDI BROADCASTING AUTHORITY
SAYMA MARKETPLACE – SAUDI BROADCASTING AUTHORITY
STARZ ON BUSINESS – EVISION
TEAMLAB BORDERLESS JEDDAH – BEWUNDER
TWIST ENTERTAINMENT – EVISION

https://www.broadcastprome.com/news/announcing-the-asbu-broadcastpro-me-awards-2024-shortlist/

Regarding the reasons behind the launch of AUDIMATIC, Mr. Badis KHALDI, CEO and Founder, explained:

I initiated this project to address the challenges that my former TV channel clients faced in understanding their satellite audiences. Questions like: Who is watching? On which satellite? In SD or HD? And, how to measure the performance of movies, sports programs and TV series? At the time, there are no reliable answers.

With an engineering background and experience leading R&D teams in telecoms, set-top boxes, and satellite technologies in France, I was determined to create a simple yet effective solution. One that would not require building complex and costly infrastructures from scratch.

With AUDIMATIC, television channels, advertisers, broadcasters, and institutions now have access to data collected in real-time, second by second, providing continuous insights into how viewers interact with content. This tool offers an unmatched understanding of audience behaviour and enables more informed decision-making.

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Discover why AUDIMATIC won the innovation award here

For more information, visit our website: www.audimatic.net

Explore our publications and TV interviews here: https://www.audimatic.net/publications.html

Follow our activities on LinkedIn: https://www.linkedin.com/company/audimatic/

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