Actualités  •  Members

Middle East SME Sustainability Awards of the Year: Because You Care Award

Last month, the Middle East SME Sustainability Awards of the Year evening brought together several stakeholders from the sustainability sector

and government to recognize companies that are striving for a more sustainable world. Organised by the Sustainability Middle East organisation, this new platform aims to highlight positive SME initiatives in the Middle East region.

Among the winners, the young company Because You Care was awarded in the "Lifestyle Product" category for its commitment to offering healthy everyday household products that preserve our planet.

The story of Because You Care

Celebrating its first anniversary, "Because You Care" stands out for its commitment to developing products that are environmentally friendly and healthy for its users. The company's efforts to create sustainable solutions were recognized at the Middle East SME Sustainability Awards of the Year, an event that highlights companies that contribute to sustainable development in the region.

Because You Care's innovative products

Because You Care's products are designed to minimize their environmental impact while offering maximum quality and efficiency. This approach has enabled the company to stand out in the "Lifestyle Product" category and win this important award. The company's flagship product is non-toxic laundry detergent, which aims to position itself as a real alternative to industrial detergents that are toxic to health (with endocrine disrupting chemicals) and in plastic packaging that systematically pollutes our planet.

The impact of sustainable initiatives in the Middle East

The Middle East region is facing increasing environmental challenges, particularly in terms of resource management, energy production and sustainable urban planning. Actions taken by SMEs, such as those of Because You Care, are playing a fundamental role in the transition to a more environmentally friendly way of life.

The recognition given by the Middle East SME Sustainability Awards of the Year serves to highlight the efforts of these companies and to encourage other SMEs to follow their example. By focusing on innovation and environmental responsibility, SMEs in the region can actively contribute to improving the quality of life and preserving our planet.

A few words from the founder Olivia Bou Antoun:

"I am happy and proud to receive this award which rewards a long work of research into healthy formulas and low carbon impact packaging.

I am committed to bringing better living through everyday products that can preserve our health and our environment by polluting less.

The Emirates are aware of the climate emergency and are doing everything possible to accelerate the transition. I am happy to be able to contribute to this collective awareness at my level and to be able to propose solutions.

My ambition is to broaden my target to companies, by offering them the possibility to give meaningful and low-impact gifts (give-aways) during their events. A small pot of washing powder made in Dubai that everyone will use!".

To know more about the company you can click on  www.becauseyoucare.ae

Video evening Awards:  https://www.linkedin.com/posts/sustainability-middle-east_because-you-care-wins-sustainability-middle-activity-7054055936331587585-c9wi/?utm_source=share&utm_medium=member_android