MarCom Working Group | B2B Marketing & Sales on LinkedIn

Sales and marketing don’t always play for the same side. Each group often has different goals, KPIs and undervalues the contributions of the other—and this hurts the entire company. 

Linkedin being such an important channel for B2B organizations in the Middle East, this session will help sales and marketing align to optimize their return on effort on the platform.

• Linkedin Toolbox review for Sales & Marketing (Free vs Premium vs SalesNavigator vs Linkedin Ads)
• Aligning LinkedIn KPIs for sales & marketing
• Collaboration between sales & marketing for content ideation
• Activating sales teams, leaders & employees to increase the brand's content visibility and inbound leads conversion
• Q&A

About our Speaker

Guillaume has 20+ years of B2B sales experience and worked at Linkedin for 6 years supporting customers in France and in the Middle East on their Linkedin strategies. 

He founded Extra Mile in Dubai to advise and train B2B sales organizations and leaders in the Middle East and help them adopt the best acquisition and sales strategy to grow their business.

About the MarCom Working Group by CCI France UAE

The MarCom working group is an opportunity for Marketing and Communication functions to exchange and discuss common topics and to have access to business information related to their daily responsibilities.

It is the ideal opportunity for you to exchange on communication and marketing issues and to expand your network.

Would you like to share your views on marketing and communication topics, information tools and trends, your best suppliers, or simply discuss with other professionals in your field? This working group is perfect for you.

Free of charge - Open only to CCI France UAE Members in Communication, Marketing and/or Digital positions and for certain topics to Sales & Business Development positions. 

Intervenant(s)

Guillaume LARRONDEFounder and CEO of Extra Mile

07 juin 2023 • 08h30

Programme

Modalités d'accès