Anisa MUHAMMAD ALIMarketing Manager - Dubai CommerCity

Anisa M Ali is Marketing Manager at Dubai CommerCity. She has more than 12 years of experience as Marketing Strategist, managing marketing and communication, brand development, market research, product development, pricing strategies and lead management.

She guides businesses in identifying markets, competitors and consumer behaviors to set right marketing mix and offer the right product, to the right customer, at the right time, and at the right price.

She has been with Dubai Airport Free Zone for over 5 years and has recently joined its new project Dubai CommerCity, the first dedicated e-commerce free zone in MENASA set to boost Dubai’s leading position in global trade as an e-commerce hub.

In her current role, she is contributing to the development of a new e-commerce free zone that will disrupt the way business is done in the region. Her position not only involves marketing but also demands focus on elements that will allow an e-commerce business to operate out of a free zone such as customs, last mile delivery, and partnerships with other ecosystem players that an e-commerce business requires.

She is also a certified innovation leader; she enjoys connecting dots to understand challenges and mix and match ideas working collaboratively on practical solutions.