Jeremy DENISTYDirector – AI - Chalhoub Group​

Jeremy Denisty is Director – AI at Chalhoub Group, the partner and creator of luxury experiences in the Middle East. In this role, heleads the Group’s AI strategy and direction, overseeing the design and implementation of key initiatives that embed AI across thebusiness. He guides the execution of high-impact projects, supports tactical initiatives that drive business value, and champions astrong learning and development agenda to ensure leaders and employees can effectively adopt and apply AI in their daily work.​

Before joining Chalhoub Group, Jeremy led Imagin3 Studio, a digital innovation consulting firm that delivered projects across ArtificialIntelligence, Blockchain, and Gaming for global clients such as Porsche, Adidas, Unilever, Majid Al Futtaim, and Dubai FutureFoundation. Prior to Imagin3 Studio, he spent five years at Unilever in Europe in sales and marketing roles. ​

Jeremy spent 10 years in the movie industry as an actor in France and later transferred his communication and storytelling skills tobecoming a keynote speaker, adjunct professor in Digital Innovation at Hult Business School, and co-author of The Virtual Economy(2023) and the upcoming SOUL vs SCALE (2025).​

Jeremy holds a Bachelor’s degree in Political Science from Université catholique de Louvain and a dual Master’s degree inManagement Sciences and CEMS-MIM from the Louvain School of Management. His academic programs took place across Belgium,France, the USA, Russia, and Finland.​

Outside of work, he spends time reading, cycling, and going to the race track with his son.