Sandro GELASHVILIHead of Creative Works - Google

Sandro is an international creative marketing executive with over 15+ years of experience leading award-winning creative teams and developing high profile marketing campaigns for major brands such as Coca-Cola, Heineken,
Nike, Google and others. Sandro has served as Juror and Speaker at Cannes Lions international Festival of Creativity (‘23 and ‘25) and has received numerous international creative awards.
Currently, Sandro is leading Google’s Creative Works team - a unit of seasoned strategists, creatives and producers whose mission is to drive creative transformation of Google’s largest advertisers in MENA and beyond.
This includes consulting on GEN AI for marketing, supporting high profile brand and performance marketing campaigns, and big rebranding initiatives.