Sarah SADDOUKDirector of Innovation, Entrepreneur Middle East | Lead, Entrepreneur IMPACT - BNC Media Group

Sarah Saddouk works at the intersection of government, business and entrepreneurship, with a focus on innovation and the future economy. As Director of Innovation at Entrepreneur Middle East and lead of Entrepreneur IMPACT, she shapes strategic initiatives and programmes connecting public-sector ambitions with private-sector expertise. She brings this perspective to high-level discussions with policymakers and industry leaders on economic transformation, emerging technologies and the opportunities shaping the region’s future.