Cédric BINOITVice President Marketing & Sales for the Middle East and North Africa Cluster and General Manager UAE - Michelin

Cédric Binoit is a senior international executive with nearly 30 years of experience in the automotive industry. 

Based in Dubai, he is Vice President Marketing & Sales for the Middle East and North Africa Cluster and General Manager UAE at Michelin, where he oversees the company’s commercial activities and operations across the region. 

Throughout his career, Cédric has held senior leadership positions across Europe, Asia-Pacific, the Middle East and Africa, including Managing Director for Australia and New Zealand. His experience spans general management, business development, sales, marketing and transformation in highly diverse international environments. 

As part of the “Meet the CEO” event, Cédric looks forward to sharing his perspective on leadership, business growth and transformation, and engaging with members of the French Business Council on the opportunities and challenges facing international companies in the region.