Omar SouabHead of Operations of EHG - EHG

Omar Souab is Head of Operations of Emaar Hospitality Group and Head of Emaar Hospitality Community Management, where he oversees one of the region’s most diverse hospitality portfolios: 35 hotels, 25 residences, four golf courses, six Veo fitness clubs and two marinas across brands including Address, Palace, Vida, Manzil and Rove. Since joining Emaar in 2021, he has restructured operations into clusters across the UAE and internationally, leads a team of area general managers, general managers and directors of residences, and oversaw the opening of seven properties in 2023 and 2024. He also heads Emaar’s community management arm, encompassing 19 residences and some 13,000 furnished and serviced apartments.
 

Omar brings more than two decades of luxury hospitality experience, much of it with Accor brands in Morocco and the UAE. As General Manager, he led the pre-opening of Sofitel Dubai The Obelisk, establishing it as a regional flagship, securing restaurant partnerships with Michelin-starred chef Daniel Boulud and the award-winning Taiko concept, and launching the region’s first Sofitel Spa with L’Occitane. Before that, he opened Fairmont Fujairah Beach Resort in just four months, guiding it to three industry awards within its first two years. Earlier roles include repositioning Fairmont Dubai as Hotel Manager and leading the renovation and rebranding of Pullman Dubai Deira City Centre, where guest satisfaction scores rose from 7.5 to 8.5.
 

A graduate of Accor’s elite International Hospitality Management Program in Paris, Omar also holds a Bachelor of International Business from Schiller International University in Madrid and studied at Santa Monica College in Los Angeles. He is fluent in French, English, Arabic and Spanish. 

Away from work, he is a former Moroccan junior golf champion who still plays off a 7 handicap, and an accomplished tennis player and horse rider