

We are pleased to invite you to the ONLINE MASTERCLASS ON CRISIS COMMUNICATION, organised by the Saudi French Business Council (CAFS), and delivered by HOPSCOTCH on 30th March 2026, at 12pm (Saudi time), on MS TEAMS.
This masterclass on crisis communication is designed to provide practical insights into a topic that has become increasingly important for organisations operating in the region.
In a fast-moving environment shaped by reputational exposure, complex stakeholder expectations, and heightened scrutiny, crisis communication is now a core leadership and business issue.
What next? How to communicate in sensitive and crisis situations? How brands and organisations should anticipate, react and recover?
The session will cover:
• Best practices to anticipate and mitigate unexpected reputational challenges;
• Key principles of effective crisis preparedness and response;
• Critical considerations for recovery and rebuilding trust and credibility.
This webinar is intended for executives, communication professionals teams, and decision-makers looking to strengthen their readiness and response capabilities.
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Important information:
This webinar is only open to members of:
- Saudi French Business Council (CAFS)
- CCI France Bahrain
- CCI France Koweit
- CCI France Qatar
- CCI France UAE
Speaker(s)

Schedule
| 12:00 - 12:05 | Welcoming speech by the CAFS |
| 12:05 - 12:40 | Masterclass on “Crisis communication” delivered by Mr. Stéphane Harrouch, Hopscotch |
| 12:40 - 13:00 | Q&A session |
In collaboration with






MASTERCLASS - CRISIS COMMUNICATION BY HOPSCOTCH
The event is open to members only. Please log in to book your tickets.