Le Podcast by FBC

The French Business Council Dubai & Northern Emirates is proud to launch a new interview format: Le Podcast by FBC. 

Several times a month, listen to an interview of a local entrepreneur or CEO, with expert opinions or testimonials, in French or English. 

You can find all the podcasts on our website, Soundcloud, Google and Apple Podcasts. 




Podcast#4 "Design Thinking - Rétablir le lien entre le consommateur et la mission de l'entreprise" [In FRENCH]

Pour cette quatrième édition de notre podcast "Entrepreneurs", Hervé Collignon, CEO de HOOKS Strategy & Innovation nous en dit plus sur le Desgin Thinking, car, au delà du design et de sa dimension ésthétique et opérationnel, c'est bien plus. Le Design Thinking, dans sa dimension stratégique accompagne les entreprises dans leur mission pour repondre à un problème fondamental auquel le consommateur fait face. 

HOOKS Strategy & Innovation apporte des pratiques approfondies de design en tant qu'activité stratégique et opérationnelle pour faire face à un environnement toujours plus rapide, toujours changeant, toujours complexe qui exige d'aborder différemment les défis actuels.
Empathie, pensée disruptive, flexibilité et prototypage rapide sont au cœur de cette approche. 


Podcast#3 "Digital Strategy and Growth Marketing" [In ENGLISH]

For this third edition of our podcast series dedicated to Entrepreneurs, Julia Samodurova, Founder of Unmarketd, who will discuss about the difference between digital marketing and growth marketing, ROI on online advertising, and strategic choices in online marketing budgets.

UNMARKETD is a curated marketplace for elite performance marketing and data & analytics experts.


Podcast#2 "E-commerce in the region" [In ENGLISH]

For this second edition of our podcast series dedicated to Entrepreneurs, Julia Jackle, Founder of Creative 971, goes through E-commerce market in the United Arab Emirates, experiences of companies that had to adapt their business quickly during the Covid period, and the digital landscape in the region.

Creative971 is the exclusive distributor of Shopify in the UAE and the region. Creative 971's has the approach to support SME's on pre-designed themes, catered to the respective specialty industry and pack that with a performance marketing to succeed in the digital marketing.

Podcast#1 "Circular Economy, Sustainable Development and Blockchain in the United Arab Emirates [In FRENCH]

For this first edition of our podcast series dedicated to Entrepreneurs, Eric Schaffner, CEO and Founder of SmartBlock Beverage talks about Circular Economy, Sustainable Development and Blockchain in the United Arab Emirates.

They also present their Zeloop solution, a revolutionary and eco-friendly platform that makes consumers a crucial part of the circular plastic economy, allowing them to contribute to the reduction of plastic waste and be rewarded for it!

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