Training Academy - Unlocking Customers-Centric Sales Success

The "Unlocking Customer-Centric Sales Success" training targets sales professionals across all industries, including retail associates, account managers, sales representatives, and customer service agents. It equips participants with essential skills to engage indifferent customers and build long-term relationships, creating memorable experiences that drive loyalty and repeat business.

The objectives of the training are:

1. Equip participants to start positive, customer-focused sales conversations that foster trust and openness.
2. Develop skills to engage both interested and indifferent customers, building their willingness to share needs.
3. Practice effective questioning techniques to uncover and fully understand customer needs.
4. Strengthen interpersonal soft skills that encourage a collaborative, open exchange of information.
5. Provide tools to create impactful moments, building rapport and driving customer loyalty.

How ? 

1. Collaborative techniques for connecting with customers and fostering openness.
2. Steps for initiating a positive, customer-centered conversation.
3. Verbal and non-verbal techniques for engaging indifferent customers and addressing their concerns.
4. Emotional Intelligence competencies to drive positively and effectively the conversation
5. Strategies for asking insightful – open & closed - questions to reveal underlying needs.
6. Listening skills that convey empathy and attentiveness to customer concerns.
7. Words and phrases to avoid that might alienate or irritate customers.
8. Developing respectful, customer-centric responses that nurture loyalty.
9. Recognizing and leveraging daily interactions to strengthen customer relationships.

Intervenant(s)

Maud GASPARDFounder of Horse4Harmony

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